San Juan, Puerto Rico. May 6, 2025. The number of graduates in creative disciplines in Puerto Rico increased by 26.4% between 2021 and 2022, according to the Puerto Rico Creative Industries Report 2021-2022 published by the Puerto Rico Institute of Statistics. The report notes that 1,930 people graduated in 2022 from programs related to art, design, technology and media, with baccalaureate being the most common degree (56.2%), and graphic design the discipline with the most graduates (20.6%). This compared to 1,527 who graduated in 2021.
This educational growth, together with a 5% increase in the number of creative establishments that reached 2,227 in 2022, outlines a dynamic landscape for this key sector in Puerto Rico's economic diversification and innovation. However, the report also documents an 11.3% drop in employment in these industries, with 14,550 people employed in 2022 compared to 16,415 in the previous year. Other findings from the report include:
Creative Establishments
- 68.5% of the establishments are small businesses with between 1 and 4 employees.
- Distribution by sector: Art (36.3%), Media (30.6%) and Creative Services (26.4%).
Opportunities
- The increase in graduates and new businesses reflects a growing academic offering and greater interest in creative careers.
- Sectors such as technology and advertising offer competitive salaries to attract and retain talent.
Identified Challenges
- 86% of establishments are micro-enterprises with less than 10 employees.
- Gender gaps persist, especially in high-paying sectors, where female representation is low.
- There is a geographical concentration of companies in municipalities with greater purchasing power, with peripheral areas lagging behind.
- Trade deficit: the value of imports triples that of exports, although there are signs of improvement.
Despite the challenges, the report highlights significant opportunities, such as a robust academic offering and competitive salaries in technological and advertising areas.
“Creative industries integrate culture, technology, innovation and entrepreneurship, making them a strategic economic sector for Puerto Rico,” said Francisco Pesante, Manager of Statistical Projects and author of the report. “This report puts into perspective the need to strengthen public policies, invest in specialized training and support small businesses in the creative sector, to ensure inclusive and sustainable economic growth, and promote Puerto Rico's competitiveness,” said Dr. Pesante.
The full report is available at: Creative Industries 2021-2022
The Puerto Rico Statistics Institute is an autonomous governmental entity responsible for coordinating the Government's statistical production service to ensure that the data collection and statistics systems, on which public policies are based, are complete, reliable, and have quick and universal access.
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