The discovery of the findings of the main research related to shopping habits in Puerto Rico takes place on the morning of Thursday, June 19, at the Convention Center, as part of the MIDA Conference & Food Show 2025.We are faced with a consumer who is not limited to buying products, the current consumer buys solutions and we must be able to understand the dynamics of their behavior, understanding that relationship between product personalization — brands — and consumers. Consumer Radiography has a sample of 1,350 people house-to-house and an online survey of 250 consumers. All of this reveals the changes in habits and routines that consumers establish through the products and services they buy, as well as the patterns that define that frequency, time and quantity of these purchases.